Oculus App Content – A New Place For Independent Developers

When it comes to Oculus app content, we’re familiar with the Oculus storefront and its strict curation. This is what ensures that the quality of games and experiences top-quality and stops low-quality apps from getting through the gaps. This makes it difficult for independent developers to make their VR content on Oculus.

Oculus created the “App Lab” as a method to address this issue. It lets independent developers publish their VR content in an official location without having to undergo the rigorous selection process of the Oculus Storefront. The App Lab is very similar to the Oculus storefront. You can browse and download apps exactly as you would in the traditional virtual storefront. However, it’s less than curated.

If your app is successful in the App Lab it could be promoted to the Oculus Storefront and will get more exposure and be seen by a wider range of users. This isn’t just based on download numbers but also retention metrics, long term profit, the development teams, etc.

If you’re looking to explore the entire range of Oculus Quest apps, we suggest you turn on developer mode on your Meta headset and play around with App Lab. There are many exciting games and experiences to play, including well-known nongames like Tilt Brush which turns your headset in to an immersive art studio. There are also many amazing VR media apps such as Quill Theater, which showcases the amazing community-created movies and animations in 6DoF.


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